От: fpga journal update [news@fpgajournal.com]
Отправлено: 10 мая 2005 г. 23:02
Кому: Michael Dolinsky
Тема: FPGA Journal Update Vol VII No 6


a techfocus media publication :: May 10, 2005 :: volume VII, no. 06


FROM THE EDITOR

This week we take a look at the dark side of FPGA and tool marketing, the superlative claim. You know the ones, "World's Best FPGA", "Industry's Smartest Synthesis", the list changes almost daily. In an effort to win our affection, or at least our business, companies just can't stop dreaming up new ways to convince us that their products are the very best. Does this type of marketing really impact our buying decisions? Is there a price to be paid for all this marketing madness? Our new feature this week, the best ever of its kind, takes the world's most profound look at the topic.

Thanks for reading! If there's anything we can do to make our publications more useful to you, please let us know at: comments@fpgajournal.com

Kevin Morris – Editor
FPGA and Programmable Logic Journal


LATEST NEWS

May 10, 2005

Thales Introduces New Layer 3 IP Encryptor for Wireless Point-to-Point Security Applications

SOPC Builder Enhancements Boost Productivity for Altera Quartus II Software Users

May 9, 2005

WiDeFi Selects Atmel as SiGe Foundry Partner

Altera Answers the Question: When Is 180 Bigger Than 200?

May 4, 2005

Xilinx Expands Signal Processing Portfolio for Digital Communication System Design

NI to Host 11th Annual Worldwide NIWeek Virtual Instrumentation Conference; 2005 Event Features New Technical Summits Covering Control Design, RF and Wireless Communication

May 3, 2005

Flarion Technologies Selects EVE's Hardware-Assisted Verification Platform for Design of Next-Generation Wireless Internet Chipset; ZeBu Used for Regression Testing of the Flarion System

Wavesat and Atmel to Develop Compatible WiMAX Chipset Solution; Baseband and RF Chips Will Simplify WiMAX System Developments

Atmel Extends Its FPGA to ASIC Conversion Service for Space Applications

Built for Speed: Quartus II Software Version 5.0 Boosts Stratix II Memory Performance Up to 550 MHz


Visit Techfocus Media

CURRENT FEATURE ARTICLES

World's Best FPGA Article
Up to 53% More Interesting
Mayday Mayhem
FPGA Announcements Galore
The Programmable Base Station
by David Gamba, Senior Marketing Manager, Strategic Solutions Marketing, Xilinx
Power
Suddenly, We Care
E. Thomas Hart
Focusing QuickLogic's Energy
Square Root of Two to the Fortieth
Four Decades of Moore
A Bevy of Boards
Selecting for Success
Cray Goes FPGA
Algorithm Acceleration in the New XD1


World's Best FPGA Article
Up to 53% More Interesting

Portland, OR – May 10, 2005 – FPGA Journal announced today the immediate availability of the world's best FPGA-related article. Developed with FPGA Journal's newest editorial technology, it's up to 53% more interesting than our previous generation pieces. It contains absolutely the most grandiose superlatives with fewer futile forays into lackluster alliteration, providing a fountain of profound metaphoric insight into marketing trends in the programmable logic industry. Readers of this article may be up to 28% more intelligent than those perusing competitive publications such as Electronic Engineering Times. (If you're bringing the average down, please stop reading now.)

The FPGA market is one of the most ferociously competitive in the semiconductor industry. With technological progress that has exceeded the pace of Moore's law over the past 10 years, product and technical leadership have changed hands frequently. The companies in the business of providing silicon and tools to this rapidly expanding market are relentless competitors, looking for every possible advantage that will allow them to capture a few market share points from a rival. Over the past few years, this game of one-upsmanship has led to an almost unprecedented scrimmage of superlatives. It seems that every week a different company or technology is claiming to be the industry's biggest, fastest, lowest power, highest quality of results, most secure, or cheapest. [more]

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