FROM THE EDITOR
This week we take a look at the dark side of FPGA
and tool marketing, the superlative claim. You know the ones,
"World's Best FPGA", "Industry's Smartest Synthesis", the list
changes almost daily. In an effort to win our affection, or at least
our business, companies just can't stop dreaming up new ways to
convince us that their products are the very best. Does this type of
marketing really impact our buying decisions? Is there a price to be
paid for all this marketing madness? Our new feature this week, the
best ever of its kind, takes the world's most profound look at the
topic.
Thanks for reading! If there's
anything we can do to make our publications more useful to you,
please let us know at: comments@fpgajournal.com
Kevin Morris –
Editor FPGA and Programmable Logic
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World's Best FPGA Article
Up to 53% More Interesting
Portland, OR – May 10, 2005 – FPGA Journal
announced today the immediate availability of the world's best
FPGA-related article. Developed with FPGA Journal's newest editorial
technology, it's up to 53% more interesting than our previous generation
pieces. It contains absolutely the most grandiose superlatives with fewer
futile forays into lackluster alliteration, providing a fountain of
profound metaphoric insight into marketing trends in the programmable
logic industry. Readers of this article may be up to 28% more intelligent
than those perusing competitive publications such as Electronic
Engineering Times. (If you're bringing the average down, please stop
reading now.)
The FPGA market is one of the most ferociously competitive
in the semiconductor industry. With technological progress that has
exceeded the pace of Moore's law over the past 10 years, product and
technical leadership have changed hands frequently. The companies in the
business of providing silicon and tools to this rapidly expanding market
are relentless competitors, looking for every possible advantage that will
allow them to capture a few market share points from a rival. Over the
past few years, this game of one-upsmanship has led to an almost
unprecedented scrimmage of superlatives. It seems that every week a
different company or technology is claiming to be the industry's biggest,
fastest, lowest power, highest quality of results, most secure, or
cheapest. [more]
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